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The group of NYU graduate students went to bars in Manhattan to shout back against sexual harassment and bring awareness to the Everyday Sexism project. Armed with coasters that said "#shoutingback" on them, as well as a slogan. Three different coasters with three different slogans were put on bars and tables in local watering holes. The slogans included "She ordered a drink. Not harassment.", "It's not a compliment if it makes her feel uncomfortable", and "her outfit is not an invitation for solicitation". Reactions varied from intrigue to excitement. Awareness was raised.
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