New York activists responded to a recent anti-Muslim subway campaign by plastering stickers over ads depicting the World Trade Center in flames, juxtaposed with text quoting the Koran. The day-glow orange and yellow stickers warn "Caution: This is war propaganda. You're the target". The ads were paid for by the American Freedom Defense Initiative, led by notorious anti-Muslim crusader Pamela Geller, reportedly costing $70,000.