The ASAP Initiative is a non-profit social program dedicated to promoting mental health awareness.
Founded in 2018 by Sh. Majda AlSabah, the ASAP Initiative is on a mission to make a positive social impact by supporting people with mental health concerns and destigmatizing mental health disorders.
The ASAP Initiative is a subsidiary of ASAP - a beauty brand in Kuwait founded by Sh. Majda AlSabah.