Projects with Clear Long-Term Goals

These projects have long-term goals for change. Long-term goals tend to be things like: end racism; end homophobia; make the sun stand still in the sky. A campaign with a long-term goal also needs to have some kind of theory of change.
Lipstick Handprint
Practitioner:
Auli'i Cravalho
Date:
Mar 23 2023

Auli'i Cravalho Makes Powerful Statement in Support of Missing Indigenous Women with Lipstick Handprint

"I felt like I had to put my money where my mouth was," the actress said on the red carpet at the Power premiere

By Michelle Lee

Published on March 24, 2023 12:03 PM

For Auli'i Cravalho, actions speak louder than words.

The Tragic Story Behind Billie Holiday's "Strange Fruit"
Practitioner:
Billie Holiday
Date:
Apr 15 1937

In March 1939, a 23-year-old Billie Holiday walked up to the mic at West 4th's Cafe Society in New York City to sing her final song of the night. Per her request, the waiters stopped serving and the room went completely black, save for a spotlight on her face.

‘It’s critical the message makes it to the mainstream’: Nasa climate scientist speaks on his tearful protest
Practitioner:
Peter Kalmus
Date:
Apr 17 2022

A Nasa scientist who went viral over his tearful protest on the climate crisis has told The Independent that his activism comes from a sense of desperation to “find something that actually has an impact and moves the needle”.

Peter Kalmus was among a group of scientists arrested last week after they chained themselves to a JPMorgan Chase building in Los Angeles in protest of the bank’s financing of fossil fuels.

Pan American Unity
Practitioner:
Diego Rivera
Date:
Sep 14 1940

The Stanford Daily:

There is no word short of “spectacular” that better describes the experience of examining “Pan American Unity,” Diego Rivera’s 1940 mural, housed since 2021 at the San Francisco Museum of Modern Art (SFMOMA). The piece is the crux of SFMOMA’s soon-closing exhibition, “Diego Rivera’s America,” curated by James Oles and Maria Castro.

'Time to rebel': Greta Thunberg adds voice to new song by the 1975
Practitioner:
The 1975, Greta Thunberg
Date:
May 22 2020

Greta Thunberg has made her musical debut on a single by the 1975. On a track called The 1975, a version of which traditionally opens each of the British band’s albums, the 16-year-old environmental activist restates her position on the need to act on the climate emergency.

Why protesters disrupted London Fashion Week
Practitioner:
Extinction Rebellion protesters
Date:
Feb 21 2020

Protesters from Extinction Rebellion disrupted London Fashion Week last weekend (15 February).
The group called on the industry to change its approach to protecting the planet: “We are asking not for sustainability but a complete reinvention of this industry in a way that regenerates the environment,” Extinction Rebellion spokesperson Sara Arnold said.

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