Projects with Clear Long-Term Goals

These projects have long-term goals for change. Long-term goals tend to be things like: end racism; end homophobia; make the sun stand still in the sky. A campaign with a long-term goal also needs to have some kind of theory of change.
Michael Moore demands nationwide boycott of Walgreens for not selling abortion pill: 'Bigotry and misogyny'
Practitioner:
Michael Moore
Date:
Mar 6 2023

Filmmaker Michael Moore has called for a nationwide boycott of Walgreens after the pharmacy chain announced it would not sell abortion pills in 20 states.
n February, 20 Republican state attorneys general wrote to Walgreens Corp. threatening legal action if Walgreens provides the abortion pill, mifepristone, to consumers in their pharmacies across the U.S.

Project Black Mask HK
Practitioner:
Joyce Ho
Date:
May 28 2020

"Project Black Mask HK (PBMHK) was founded by a (then) 18-year-old, Joyce Ho, who is an American-born Hong Konger. On May 28, 2020, during a peak of the Coronavirus Pandemic, many people expressed frustration with their inability to protest on the streets (of the United States) in support of the freedom and democracy for Hong Kong. PBMHK became a space where people could do exactly that.

For What It's Worth, Buffalo Springfield
Practitioner:
Buffalo Springfield
Date:
Dec 5 1966

Released as a single on 23 December 1966, Buffalo Springfield’s For What It’s Worth became the short-lived but talent-packed band’s biggest hit, reaching No.7 on the Billboard Hot 100 chart in the spring of 1967.

"Cuntrol"
Practitioner:
Marilyn Minter
Date:
Jan 21 2020

It’s almost no surprise that the Supreme Court overturning of Roe v. Wade happened this past week.

Since its enaction in 1973, there have been numerous occasions where politicians and people alike have tried hacking away at its success in reaffirming a women’s right to choose.

"Your body is a battleground"
Practitioner:
Barbara Kruger
Date:
Jun 30 1989

A woman’s head is bisected by a line that splits her face into positive and negative halves. Over the image, a commanding text, stated in the second person, reads: “Your body is a battleground.”

Dismaland
Practitioner:
Banksy
Date:
Aug 22 2015

In August 2015, Weston-Super-Mare - a sleepy seaside town in Somerset, England - suddenly became the top destination for the metropolitan elite, welcoming celebrity guests like Brad Pitt, Jack Black and Mark Ronson. Overnight this quaint town, just 18 miles from Bristol, was transformed by anonymous street artist Banksy when he opened his very own dystopian Disneyland style theme park called ‘Dismaland’.

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