They are disparaged as “free-willed” women, “stubborn,” “picky,” “incomplete.”
But a video by an East Asian beauty brand that went viral over the past week has upended the conversation on China’s sheng nu, which translates literally into “leftover women” — those who happen to be over 27 and unmarried.
“People think that in Chinese society an unmarried woman is incomplete. You feel like an outsider,” says one young woman.
