The Apocalypse Project: The Ephemeral Marvels Perfume Store Favorite 

Practitioner: 

Date: 

Oct 9 2014

Location: 

Philippines, Online

As climate change worsens, so will our collective sense of loss. Coastlines, cities, crops, and entire species will disappear. Artist Catherine Young has created a perfume line that bottles up the scents of things we enjoy today, but will be diminished–or gone–soon enough. During exhibitions, visitors are allowed to smell the perfumes. As smell and memory are closely related, viewers are invited to reflect on how potentially losing these scents could affect their lives and hopefully be inspired to preserve them and take action on the climate crisis.

Called The Ephemeral Marvels Perfume Store (T.E.M.P.S., which is French for “time”), the perfume line consists of eight scents: Coasts, Coffee, Honey, Wine, Eucalyptus, Peanuts, Ice, and Hardwood trees. All of the scents were created in partnership with Givaudan, a Swiss flavors and fragrance company with a commitment to environmental sustainability.

Young told the company what scents she wanted and the feelings she hoped to evoke, and they did the rest. Ice, for example, was actually a scent that Givaudan already had in its lab. “They gave me different forms of wine and peanuts, I had to choose which ones I wanted for the project,” says Young.

T.E.M.P.S is part of Young’s solo exhibition, The Apocalypse Project, at the Mind Museum in the Philippines. The scents are available to smell at the museum, but can’t be purchased.

In addition to the exhibitions, the narrative surrounding the perfume store was added to a literary collaborative project titled "Our Entangled Future: Stories to Empower Quantum Social Change" (released 2019). The nine short stories presented in Our Entangled Future are rooted in the complex reality of the climate crisis. Rather than painting a dystopic future, they present agency-driven characters whose insights will inspire readers to contemplate and realize the potential for quantum social change. The story of The Ephemeral Marvels Perfume Store revolves around a female perfumer who lives in a future time when climate change has eradicated a lot of scents and she tries to preserve as many of these as possible. One day, she receives a knock on a door from a client who searches for her to create a perfume that has not been smelled in a very long time.

Posted by ChrisC on

Staff rating: 

0

Effectiveness

How does this project help?

Timeframe For change

This project seems to aim at raising awareness of the climate crisis as well as the possible future impacts in order to affectively encourage people to contribute to mitigating the issue in their own way.

Notes

This project might have changed people's perspectives towards the assumed distance of climate change from our daily lived experiences by using the dystopian framing of food/drinks/plants etc. as eventually becoming lost and only living on in memory. However, it is unclear to what extent audiences were moved by the exhibitions and workshops toward climate action. As for the narrative component of the project, it did not seem that there was a large number of people who have read it (could be due to lack of promotion?). It may have also been beneficial if the exhibition generated funds for specific causes related to environmental protections, which could have been done by making the scents available for purchase and/or promoting the book funds from purchases can go toward an organization.