The Domestic Violence Milk Carton Project Favorite 

Practitioner: 

Date: 

Jan 2 1992

Location: 

New York

Peggy Digg’s The Domestic Violence Milk Carton Project consisted of an image printed by Tuscan Dairy Farms on over one million milk cartons, which were distributed during January and February of 1992 throughout New York, New Jersey, Connecticut, Maryland, Delaware, and Pennsylvania. This wide-reaching project sought to both raise awareness of domestic violence and distribute a helpline.

The project was instigated by the imprisonment of a women who killed her husband out of self-defense and later told Diggs that the supermarket was the only place her husband allowed her to go by herself. Diggs’s milk cartons posed the question, “When you argue at home, does it always get out of hand?” and featured a silhouette of a hand with the statement: “If you or someone you know is a victim of domestic violence, call 1-800-333-SAFE.”

Posted by hrt243 on

Staff rating: 

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Effectiveness

How does this project help?

Notes

I imagine this could be helpful for women to find help.