Ivanka Vacuuming 8 Favorite
From Public Delivery:
"The art piece, which was showcased at the Flashpoint Gallery in Washington D.C. from February 1 to 17, 2019, allowed visitors to interact with it. The audience had a pile of crumbs placed right in front of the three-walled setup, which they would through and watch as ‘Ivanka’ vacuumed them all up.
Each of the livestream sessions lasted a total of two hours, during which time Ivanka repeatedly cleaned the carpet without breaking pace. The model impersonating the former POTUS’s daughter, Ivanka, spent the entire duration of the recording cleaning up after the audience, who seemed to have a blast throwing dirt onto the pink carpet.
Commenting on the inspiration that led to the creation of the live exhibit, Rubell spoke about how a mother’s role has to be jumbled up with every one of her other titles regardless of how much she excels in her career.
Ivanka is, for many Americans, a symbol of modernity; she is a blonde who works as a model, but the most exciting bit is her comical public persona which she appears to uphold with such valor.
In an interview with W Magazine , Rubell said:
The vacuuming was almost like accessorizing the outfit, complementing it with a traditionally feminine-gendered activity. And then I wanted viewers to be staked in that activity by creating the reason Ivanka was vacuuming in the first place, so that’s where the crumbs came in. It was important to me that the viewer and the Ivanka figure together took responsibility for what she was doing."
Overall, the piece is a play on gender, class, labor, and performance.






