Real Women

Practitioner: 

Date: 

Apr 17 2004

Location: 

Worldwide

The Dove Campaign for Real Beauty is a worldwide marketing/public relations campaign launched in 2004 that includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play. The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.

As part of this campaign, in 2006, Dove started the Dove Self-Esteem Fund that claims to change the Western concept of beauty from ultra-thin models with "perfect" features to making every girl (and woman) feel positive about her looks.

Source: Wikipedia

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