Song 33 Favorite 

Practitioner: 

Date: 

Jun 18 2020

Location: 

Online

After J.Cole posted a song that implies that Noname can get her message across to a wider audience if she changes her tone, she releases another song in response. However, instead of explicitly responding to his critique, she uses the controversy to shed light on the death of Black female activist Oluwatoyin Salau, who was killed by her assaulter. Utilizing this spotlight to recognize the life of an organizer who was killed by men she was fighting to protect, Noname took back her power over J.Cole's self-righteous claim that she needs to fix her method of advocacy.

External sources: 

https://www.npr.org/sections/we-insist-a-timeline-of-protest-music-in-2020/2020/…
Posted by nahlahabdur on Apr 22 2021

Staff rating: 

0

Effectiveness

How does this project help?

Activates (people)Energizes and organizes people into action. Can include emotion work
Amplifies (issue or campaign)Brings public and political attention to an issue or campaign.  Can include prefigurative action, making the invisible visible.
Provides (a useful service)Provides a useful social service.
Shifts (culture)Shifts the cultural landscape in order to imagine and enable change.
Strengthens (community)Strengthens, builds and celebrates community through ritual and/or symbol.
Sustains (change)Support and celebrate change that has already been won and needs to be sustained.

Timeframe For change

This project seems to be part of a campaign with a clear short-term goal. Short-term goals tend to be things like: create or repeal a law; get a President impeached; make the city administration repair a sidewalk. A campaign with a short-term goal needs a clear theory of change, complete with targets that can be cajoled or pressured into effecting the goal.
Shedding light on the life and death of activist Oluwatoyin Salau.
This project seems to be part of a campaign with a clear long-term goal. Long-term goals tend to be things like: end racism; end homophobia; make the sun stand still in the sky. A campaign with a long-term goal also needs to have some kind of theory of change.
To work on protecting Black women more in all facets, as they continue to be at the forefront of the movement to end police brutality.

Notes

I think it does a good job of keeping Oluwatoyin's name in our conversations and understand we must do better to protect Black women on all fronts.