Street Corner Campaign Favorite 

Practitioner: 

Date: 

Apr 7 2017

Location: 

London England

"Street corners are used to maximum effect by British youth homelessness charity Depaul UK in a new campaign created by Publicis London.

The idea is to show another side to homelessness to raise awareness of Depaul’s Nightstop–a service which provides emergency accommodation to homeless 16-to-25-year-olds–to recruit new volunteers.

The creative solution is the “Street Corners” campaign in which six-sheet posters have been fly-posted around the corners of buildings in London where homeless youths find themselves without accommodation. The twist? Each poster tells two stories: on one corner, the negative preconceptions people have about giving up a room to a homeless youth are highlighted, but when read with the copy on the other corner the message transforms to show the benefits of volunteering."

Posted by Alissa.Milano on