Watermelon Sunday - 100% Plant Based Cookout Favorite 

Practitioner: 

Date: 

Jun 11 2019

Location: 

New York City

Starting in 2019 out of the East Harlem neighborhood in New York, Watermelon has served as recurring series of cookout-themed events that are 100% vegan, while also centering BIPOC businesses. People from all over the city come to the reoccurring events to enjoy different vegan recipes and learn about different aspects of the vegan lifestyle and activism. Brands and organizations are welcome to participate upon coordination with the organizers.

External sources: 

http://Watermelonsunday.com
https://instagram.com/watermelon.sunday?igshid=MDM4ZDc5MmU%3D
Posted by ctl9185 on Feb 27 2023

Staff rating: 

0

Effectiveness

How does this project help?

Activates (people)Energizes and organizes people into action. Can include emotion work
Amplifies (issue or campaign)Brings public and political attention to an issue or campaign.  Can include prefigurative action, making the invisible visible.
Strengthens (community)Strengthens, builds and celebrates community through ritual and/or symbol.
Provides (a useful service)Provides a useful social service.
Shifts (culture)Shifts the cultural landscape in order to imagine and enable change.

Timeframe For change

This project seems to be part of a campaign with a clear short-term goal. Short-term goals tend to be things like: create or repeal a law; get a President impeached; make the city administration repair a sidewalk. A campaign with a short-term goal needs a clear theory of change, complete with targets that can be cajoled or pressured into effecting the goal.