Projects tagged "Advertising & Consumerism"

Real Women
Practitioner:
Dove
Date:
Apr 17 2004
The Dove Campaign for Real Beauty is a worldwide marketing/public relations campaign launched in 2004 that includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play. The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.
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Dyke Action Machine!
Practitioner:
Carrie Moyer & Sue Schaffner
Date:
Jan 1 1999
Taken from the website: Dyke Action Machine! (DAM!) is a two-person public art project founded in 1991 by artist Carrie Moyer and photographer Sue Schaffner. Between 1991 and 2004 DAM! blitzed the streets of New York City with public art projects that combined Madison Avenue savvy with Situationist tactics.
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We Do Care
Practitioner:
Allthosewalls
Date:
Dec 3 2016
‘MADE IN BANGLADESH’: NEWYORKERS RAISE AWARENESS ABOUT WORKER EXPLOITATION IN FASHION INDUSTRY New York City – Models are marching along the biggest shops in Fifth Avenue, wearing faux bloodied shirts with statements 'Made in Bangladesh’, ‘Support Cheap Labor.’ Myths about ethical consumption: ineffective, expensive and subordinate
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Break Down
Practitioner:
Michael Landy
Date:
Feb 11 2001
Michael Landy made an inventory of every single thing he owned: every item of furniture, every book, every work of art, every article of clothing and one Saab car. Cataloguing all his possessions took a year to complete and the final list comprised 7,227 items.
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1
The Art of Heroin Bags
Practitioner:
VICE
Date:
Mar 28 2012
Heroin sold in the northeast, specifically in New York, Pennsylvania, and New Jersey tends to come in little glassine baggies. The art comes from the individual and unique "stamp" on said baggie sold to a user.
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3
Real Beauty Sketches
Practitioner:
Dove
Date:
Apr 14 2013
Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. The uplifting promotional video generated record-breaking online interest, yielding more than 114 million views the first month. This was thanks in part to the Unilever brand's efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its official YouTube channels, reaching consumers in more than 110 countries.
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3
Supercopy LaCoste
Practitioner:
SUPERFLEX
Date:
Mar 30 2002
By adding screen print with the wording ‘SUPERCOPY’ on to copies of LaCoste polo shirts bought at a street market in Thailand SUPERFLEX turns a copy product into a Supercopy – a new original. As a result, LaCoste took legal action against SUPERFLEX.
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1
One Dress Protest
Practitioner:
Kristy Powell
Date:
Jan 3 2011
Independent blogger, Kristy Powell, decided to begin a digital action, beginning on January 3rd, 2011 and ending on January 3rd, 2012, where she would wear one dress for an entire year to call attention to the politics of fashion's dominance over our quotidian lives and relationships with our own bodies.
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The story behind the strange 8th Ave. subway statues and the cartoons that inspired them
Practitioner:
Tom Otterness
Date:
Apr 17 2004
At the Eighth Avenue subway station, sewer alligators are not an urban legend. Anyone who’s been through the 14th St./Eighth Ave. station has probably seen the bronze gator sculpture — and probably wondered what it means and why it’s there. The underground gators — along with dozens of other whimsical creatures — are part of the permanent art installation housed at the intersection of the A,C,E, and L lines.
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4
Max Factor 26 billboard improvement campaign launches the Billboard Liberation Front
Practitioner:
Billboard Liberation Front
Date:
Dec 1 1977
For 35 years, the Billboard Liberation Front have been altering public advertisements in San Francisco under the cover of night, strategically changing words or phrases to invert the intended message of corporate sponsors. Considering their guerrilla reclamation of public space an "improvement of outdoor advertising," the BLF regards the advertisers whose billboards they improve as clients, for whom they are performing a vital service.
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4
Brandalism
Practitioner:
Brandalism
Date:
Nov 27 2015
Brandalism, an organization out of the UK that aims to reclaim public spaces from advertisers, used Black Friday to protest "partner" brands to the COP21 Climate Conference. Anonymous artists contributed subvertisements that criticized these brand for their hypocrisy in saying they are advocates for the environment when more often than not they are the worst contributors to the problem.
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Big Tech CEOs Become 7ft Capitol Rioters
Practitioner:
Sum Of Us
Date:
Mar 25 2021
As tech leaders faced tough questions from Congress, SumOfUs, an 18 million member advocacy organization, was right outside with a larger-than-life installation of the January 6th Capitol riot that shows the role Big Tech played in sparking the insurrection.
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Shmoogle
Practitioner:
Missdata
Date:
Jan 1 2005
Shmoogle is a Google randomiser. When you type your query into Shmoogle, you get Google's results but in random order. In one click Shmoogle instantly neutralizes the PageRank hierarchy and the whole SEO industry induced by it. Missdata, questions the implications and significance of the digital paradigm in which we live. She proposes different alternatives to daily digital tools.
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"Goo Phone" Chinese Company Used Leaked iPhone 5 Specs to Build Knockoff, Hopes to Sue Apple for Patent Infringement
Practitioner:
Goophone Company
Date:
Sep 6 2012
Just the other day, we were hearing about Samsung getting in legal trouble over patent violations with Apple. A federal court decision ruled that Samsung owes Apple more than $1 billion in restitution.
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Is A Barbie Body Possible?
Practitioner:
Rehabs.com
Date:
Apr 18 2013
With her long slender limbs, small waist and 'flawless complexion' (at least when she has makeup on), it is no surprise that many young girls dream of being just like Barbie. However, it turns out that attaining Barbie’s dream bod is almost close to impossible—as highlighted in an infographic by Rehabs.com.
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2
The Scarecrow
Practitioner:
Chipotle
Date:
Sep 4 2013
Fast-casual chain Chipotle Mexican Grill added some spice to its long-running "Food With Integrity" sustainable farming campaign by teaming with Academy Award-winning design firm Moonbot Studios for The Scarecrow, an animated short film and accompanying mobile game created to increase consumer awareness of animal confinement, synthetic growth hormones, toxic pesticides and other fixtures of industrial food production.
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3
Art, Activism, and the City: Illuminating Social Change
Practitioner:
Donkeys
Date:
Mar 13 2025
The creative fusion of art and activism in urban spaces has propelled the British collective Led by Donkeys into the spotlight, garnering millions of views for their interventions on social media. Their critical visual occupations - whether billboard messages during the day or large-scale projections at night - raise a compelling question: which medium holds the greater persuasive power?
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1
Reverse Graffiti
Practitioner:
Paul 'Moose' Curtis
Date:
Nov 29 2008
Reverse graffiti is form of street art that involves carving into the dirt and dust that surrounds us. Artists subtract from a surface in order to create a negative image within the positive, often quite dark layer of grime.
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6
Turning powerful stats into art
Practitioner:
Chris Jordan
Date:
Jan 1 2008
Artist Chris Jordan shows us an arresting view of what Western culture looks like. His supersized images picture some almost unimaginable statistics -- like the astonishing number of paper cups we use every single day. https://www.ted.com/talks/chris_jordan_turning_powerful_stats_into_art?r...
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This artist takes the spirit of protest from the streets to the gallery
Practitioner:
Mundano
Date:
Jul 24 2018
"Brazilian artist Mundano is used to spending his time on the road and in the streets, making art as an act of protest. Known for leaving his colorful works of graffiti on walls around the world, Mundano is especially dedicated to issues of environmental and social justice and spotlighting the overlooked work of Brazil’s trash collectors through his Pimp My Carroça campaign.
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EASY TO ASSEMBLE - Spain's Podemos Leftist Party Printed its Program as an Ikea Catalog so Voters Will Actually Read It
Practitioner:
Podemos
Date:
Jun 9 2016
Whether or not they follow politics, it’s fair to assume most people don’t actually read electoral programs. Podemos, Spain’s growing leftwing party, which got nearly 21% of the votes in last year’s elections, doesn’t think that’s good, so it adopted an unusual marketing approach to tackle that problem: it printed the program as an Ikea catalogue (pdf, link in Spanish).
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6
Fat Barbie
Practitioner:
Plus-Size-Modeling
Date:
Nov 29 2013
For those of you unfamiliar with the wonderful Worth1000, it’s a website that hosts creative contests of all kinds, most notably for photoshoppers who are outstanding at what they do. Hell, just look at the first question on the site’s FAQ list and you’ll have a basic idea of how good some of these people are at making terrific photoshops.
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Mamas de la Esquina
Practitioner:
AMMAR/Ogilvy & Mather
Date:
Jun 13 2013
Argentina's Sex Workers Get Creative
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4
For Once, Don't Do It
Practitioner:
Nike
Date:
May 29 2020
Text by Seth Cohen - On Friday night, as U.S. television screens burned with images of peaceful protests turning violent, Nike released a new socially conscious ad calling on Americans to do something quite different than the brand’s usual call to “Just Do It.” Instead, one of the nation’s leading athletic apparel companies called on individuals to not turn their back on the painful issue of racism in the United States.
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Whirl-Mart Ritual Resistance
Practitioner:
various activists
Date:
Apr 1 2001
"Whirl-Mart Ritual Resistance is a participatory experiment. It is art and action. It came into being in 2001 as a response to Adbusters magazine’s call for foolish action on the first of April. What began as a single happening in Troy, NY has over the course of a year evolved into a ritual activity that is performed across the U.S., and known around the world.
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